The London NextGen Perspective research, commissioned by London Property Alliance’s NextGen Committees (CPA NextGen and WPA NextGen) explores five themes that are shaping the future of work and life for the next generation of knowledge sector workers.
The survey used a combination of qualitative and quantitative data gathered from people under 35 years old who work across different industries and are based in London. Through a detailed survey which was followed up by a number of focus groups which brought people together from various sectors, we have been able to ask questions about their lifestyle choices, expectations of work and underlying motivations.
The findings in the report are based on responses and insights from a diverse and representative group of approximately 2,000 people across multiple industries and demographics.
Purpose, flexibility, culture, aspirations and wellbeing are some of the key priorities for the next generation of workers. Find out more about the survey results and what they mean for the real estate sector in the full report.
